Essay on Advertising to Children - 1013 Words

They see it; they want it. Advertising to children is turning a want into a responsive nag to a parent, like a reflex. Every media outlet advertises, and companies like popular fast food restaurants target children. In the process of fattening the children, will their reflexes get slower? At some point in every kid’s life, they see an advertisement for a food or toy they want. This want leads to nagging of the parent until they give in. Although it is highly effective and profitable, fast food companies should not be able to have aggressive advertisement campaigns targeting children because it corruptly brainwashes them and promotes unhealthy life choices. Companies, like Disney, have been developing their advertisement strategies†¦show more content†¦The fact that the company would want a slender mascot as opposed to an overweight one is ironic. This shows that even before the fast food industry was put on blast like it is in today’s culture, they alrea dy were aware of the correlation between unhealthy weight and fast food. The success of the McDonald’s Corporation that is still held today reflects on the early marketing works of Kroc. Marketing styles is not the only element Ray Kroc and Walt Disney can be linked through. Both of these entrepreneurs changed American culture through their businesses and set building blocks for the industry. Although they were influential, marketing to kids can be turned into a form of brainwashing. Thousands of children get hooked on fast food and other products that are unhealthy. Once hooked at a young age, these children grow up never changing their habits. This leads to dangerous lifestyles and the amount of obesity that is in our society. But is taste and familiarity the only factors kids are hooked on fast food? Have you ever noticed that McDonald’s is the only carrier of Disney products as toys in the Happy Meal? Kroc and Disney grew up together and had similar ambitions, which led to their empires helping one another out. (Schlosser 184). Staying friendly withShow MoreRelatedAdvertising Targeted to Children Essay1039 Words   |  5 Pagesdecisions on our o wn to not be manipulated by advertisement we encounter today but what is the there to regulate advertisement aimed to children in today’s society? In order to control advertisement targeted to children the government must set up laws to regulate what is shown because if advertisement goes unregulated the hidden effects and causes will lead our children to a variable amount of things such as health, poor future decisions and even a child’s behavior. According to CBS News In 1983,Read MoreAdvertising and Children. 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The advertising that children are exposed to today isRead MoreHow does advertisement influence peoples behaviour?1319 Words   |  6 Pagesis everywhere. In every abundance walk of life, there are huge competitions. As a result, advertisement has become more important. If you can be more noticeable, it means yo u would have chances to market. Therefore, advertising has great impact on different people. Advertising, is mainly used in market, refer to marketing message, which is presented by an identified sponsor in extinctive media such as the television, newspapers, radio, magazines and Internet. The term may be used to refer toRead MoreMarketing And Children Essay1620 Words   |  7 PagesAmerican children are consumers of media and are exposed to a plethora of messages on a daily basis, most targeted directly at them (Neeley 2004). And there are not just one, but at least three groups who are out to take advertising to children out back for a spanking! One example of marketing towards the youth market is the Kelloggs website Fun-K-Town. The site is devoted solely to kids and their favorite breakfast brands through the use of games. The site is looked at in depth below. Read MoreThe Government Should Exercise More Control And Limits On Advertising868 Words   |  4 Pagesshould exercise more control and limits on advertising that is aimed at children. Children are the leaders of the future and the children watch on average two or more hours of television a day. These are children’s most formative years. When children form ideas that prove to be substance of how they will think as adults. There are several reasons why advertising aimed at young children should be banned. Advertisers and marketers influence young children. Children are the future leaders of our world.Read MoreEvaluating Attainment by Children: Bridging Conspicuous Consumption with Fundamental Elements of Obtaining Commodities 1747 Words   |  7 Pagescommunity acknowledgment and action to respond to issues at hand. (Tepperman Curtis, 2011, p. 3). This paper will discuss the growing concern of materialistic children as a global crisis and recognizing catalysts that fuel the adolescent addiction to consumption. The current capitalist system that looms over society relies on the principle that children from an early age must become consumers to ensure global economies prosper through mass individual spending on goods and services (Preston, 2005; OBarr